HIPPO CAREERS
At Hippo Education our mission is to empower the people of medicine to learn, grow, and thrive by creating education and community.
Senior Lifecycle Marketing Manager
Hippo Education is on a mission to empower the people of medicine to learn, grow, and thrive. Our fun-loving, hard working crew creates exceptional medical education products through our platform that hosts podcasts, video courses and more. We’re a team of over 70 and work remotely across the U.S. Hippo’s a fantastic place to work, and we’re genuinely proud of the impact we have on clinicians and their patients.
The ideal candidate is an experienced marketer who’s looking to work on products with strong growth opportunities and to make a significant impact on the industry and on the team. As Senior Lifecycle Marketing Manager reporting directly to the CRO, you will be responsible for owning the target clinician mindset and driving growth. You’ll translate the value of our products to an external audience and develop marketing initiatives to support this. A deep understanding of our products and our core values coupled with a focus on data-driven optimization will be key to your success in this role.
The Job
Key Responsibilities:
- - Work closely with the CRO to set B2B and B2C marketing strategy to
- address company, vertical and individual product needs.
- - Manage and optimize our web presence, from site copy updates to
- structural site changes needed for growth.
- - Own lifecycle marketing to optimize the customer experience through to
- retention and reactivation, and manage marketing automation in support of this.
- - Plan and lead launch marketing for new courses and offerings, and create
- compelling positioning and messaging for existing products and verticals.
- - Create scalable referral programs and community engagement initiatives.
- - Conduct market research to understand better than anyone else at the
- company our customers and their needs.
- - Advance B2B storytelling and sales enablement.
- - Track, measure and optimize the performance of our marketing initiatives.
Qualifications:
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- - BA/BS degree, Masters degree a plus
- - 4-5 years of experience in lifecycle or email marketing
- - Mastery of digital marketing channels at various stages of the customer journey
- - Knowledge of key marketing best practices, processes and tools
- - Desire to drive growth; data-driven and adept at working with numbers
- - Experience managing cross-functional teams
- - Exceptional organizational and project management skills
- - Ability to dive into new, unfamiliar environments and learn quickly
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Details:
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- $100k-110k salary range with expected bonus; full-time position with remote / telecommute option
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- 401(k) match, health, vision and dental insurance
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- Hippo practices a healthy work-life balance and offers flexibility and reasonable hours
- - We are dedicated to supporting employees with professional growth and offer opportunities to learn new skills and training
Applying
If interested, please apply here and provide a resume and cover letter. We will get back to you in a few days if there is a fit. No calls please.
