HIPPO CAREERS
At Hippo Education our mission is to empower the people of medicine to learn, grow, and thrive by creating education and community.
Marketing Director
Hippo Education is on a mission to create practice-changing education that empowers the people of medicine to learn, grow, and thrive. We've designed our resources to be as engaging and motivating as they are educational, helping clinicians stay connected to what matters most in patient care. Our on-demand platforms ensure flexibility with clinicians’ busy schedules, and we work hard to bridge the gap between theoretical knowledge and practical application.
Our fun-loving crew creates exceptional medical education across different specialties and formats, from video bootcamps to podcasts to board prep and more. We’re a team of over 70 and work remotely across the U.S. Hippo’s a fantastic place to work, and we’re genuinely proud of the impact we have on clinicians and their patients.
The ideal candidate is an experienced marketer who’s looking to work on products with strong growth opportunities and to make a significant impact on the industry and on the team. As Marketing Director reporting to the CRO, you will be responsible for owning the target clinician mindset and driving growth. You’ll translate the value of our products to an external audience and develop marketing initiatives to support this. A deep understanding of our products and our core values coupled with a focus on data-driven decision making will be key to your success in this role.
The Job
Key Responsibilities:
- - Work with the CRO and cross-functional teams to set our B2B and B2C marketing strategy to brand awareness and growth.
- - Own the funnel, mapping the customer journey through to retention and reactivation, and manage marketing automation in support of this.
- - Lead our marketing and cross-functional teams to implement growth marketing strategies across organic and paid media.
- - Manage and own product positioning and messaging for new and existing courses, including launch communications.
- - Lead market research efforts to understand better than anyone else at the company our customers and their needs.
- - Create scalable programs and initiatives to build community and connect with our target audience.
- - Advance B2B storytelling and sales enablement and manage our partner marketing efforts.
- - Track, measure and optimize the performance of our marketing initiatives.
Qualifications:
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- - BA/BS degree, Masters degree a plus
- - 8-10 years of experience in marketing, with 4+ years of experience in a marketing leadership role
- - Mastery of digital marketing channels at various stages of the customer journey
- - Passion for the industry and our mission
- - Desire to drive growth; data-driven and adept at working with numbers
- - Experience managing cross-functional teams
- - Experience managing direct reports as well as cross-functional relationships
- - Exceptional organizational and project management skills
- Ability to dive into new, unfamiliar environments and learn quickly
Details:
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- $115k-130k salary range, full-time remote position
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- 401(k) match, health, vision and dental insurance
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- Hippo practices a healthy work-life balance and offers flexibility and reasonable hours
- - We are dedicated to supporting employees with professional growth and offer opportunities to learn new skills and training
Applying
If interested, please apply here and provide a resume and cover letter. We will get back to you in a few days if there is a fit. No calls please.
